Mechanism of an economic regulation

DIGITAL GAPS IN THE LABOR MARKET IN THE CONDITIONS OF INDUSTRIAL CHANGES AND DIGITALIZATION OF THE ECONOMY

Tetiana Stepura, Nataliya Didukh, Oleksandr Derykolenko, Iryna Dehtiarova — Mon, 27 May 2024 00:00:00 +0300

The study is devoted to the search for methodological bases for assessing digital gaps in the labor market of Ukraine in the employment segment on digital platforms, taking into account modern trends of industrial changes and the exponential growth of the digital economy. It was found that the impact of digital transformations on the labor market is contradictory and heterogeneous in the sectors of the economy. According to forecasts, there will not be so a general reduction of jobs as their redistribution in the spheres of activity. Digital gaps in the labor market are identified as gaps between the supply and demand of workers with digital skills and the response of institutions to these gaps. Factor analysis (principal components) was used to assess functional relationships in the labor market system in the employment segment on digital platforms. It was found that the main component of such a labor market is digital responsiveness – the response of skill development systems to changing market requirements. At the same time, this digital responsiveness is mainly provided by the population through self-education. Therefore, the problem of inertia of formal education institutions and institutes, which should solve the task of educating adults, has been identified.

THE IMPACT OF THE COVID-19 PANDEMIC ON THE CONSUMER GOODS MARKET IN DIFFERENT REGIONS: GLOBAL CHANGES IN SOCIAL MEDIA MARKETING STRATEGIES

Nataliia Letunovska, Karyna Khramova, Adam Jasnikowski — Mon, 27 May 2024 00:00:00 +0300

The article examines the peculiarities of the development of consumer goods markets in Ukraine, the USA, Germany and China under the influence of the COVID-19 pandemic. It analyses how social media and book communities promote products in the book market. The paper highlights the main interaction formats and approaches that publishers and authors can use to attract readers and increase book sales. Among them, the authors draw attention to video content, community activity in social networks, adaptive technologies to attract new users and retain existing ones. The authors summarise the specifics of working with the BookTok community. From a practical point of view, the authors argue that book publishers and authors who want to remain competitive need to adapt to the new realities and use the power of social media to promote their products.

APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE SIMULATION OF SOCIO-ECONOMIC PROCESSES

Mykola Shilan, Vasyl Hryvnak, Roman Kurochka — Mon, 27 May 2024 00:00:00 +0300

The article examines the issue of using artificial intelligence in modeling socio-economic processes. It is emphasized that artificial intelligence plays a key role in modeling socio-economic processes, which allows us to better understand these processes and make more effective decisions. It is noted that the initiation of social programs for training, development and implementation of artificial intelligence technologies in public administration in Ukraine is expedient. This will contribute to the involvement of talented young people from various social groups in digital technologies and will help solve the problem of their insufficient recognition in Ukraine. The beginning of this process should be related to education, therefore it is important to create a training center on the basis of the Ministry of Education and Science of Ukraine and the Ministry of Digital Transformation of Ukraine This will make it possible to expand the scientific worldview of young people and stimulate their participation in scientific programs and the development of the latest artificial intelligence algorithms for the digital transformation of Ukraine. As a conclusion, it is stated that artificial intelligence has the potential to revolutionize the approach to modeling socio-economic processes. AI can help take into account complex nonlinear relationships between economic factors, analyze the impact of various decisions on the economic system, and automate modeling processes. to solve the problems associated with the use of artificial intelligence (AI) in the modeling of socio-economic processes, it is necessary to develop new methods of selecting parameters, reproducing results, assessing unpredictability and using data. These methods can be based on machine learning algorithms, data collection and cleaning processes, generative learning, and other technologies. Artificial intelligence has the potential to revolutionize the approach to modeling socio-economic processes. AI can help take into account complex nonlinear relationships between economic factors, analyze the impact of various decisions on the economic system, and automate modeling processes. In today's world, AI is already widely used in modeling the stock market, banking, predicting the impact of climate change on the economy, and other industries. In the future, AI is likely to play an increasingly important role in modeling socio-economic processes. AI models will become more accurate and predictable, which will allow them to be used to make more effective decisions. AI will also be used to automate modeling processes, making them faster and more efficient.

ANALYSIS OF IMPLEMENTATION THE ERP-SYSTEM FOR ACHIEVING SUSTAINABLE ENTERPRISE DEVELOPMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION

Kostiantyn Zavrazhnyi, Anzhelika Kulyk, Maksym Sokolov — Mon, 27 May 2024 00:00:00 +0300

Digital technologies are a key factor in economic growth, increasing the competitiveness of enterprises and sustainable development. The implementation of enterprise resource planning systems (ERP systems) is one of the tools of digital transformation that has greater potential than alternative approaches. This article is devoted to the analysis of the main advantages and capabilities of ERP systems, as well as their comparison with alternative ways of digital transformation, such as the improvement of existing systems. The study reveals the problems associated with the use of outdated production management systems and demonstrates that such systems are not able to provide the necessary coordination and interaction between different functional units of the enterprise, which leads to reduced production efficiency, increased costs and deteriorated competitiveness. Modern technologies, in particular ERP systems, allow overcoming these limitations. ERP systems are complex information systems that combine all the main business processes (BP) of an enterprise in a single information space. This allows to optimize processes, automate production, monitor activities in real time and increase adaptability to the market changes. The article defines the technical and strategic aspects of the transition to an ERP system and emphasizes that this is not only a technological step, but also a strategic decision to create a sustainable and competitive basis for the further business development. The authors propose to conduct a thorough analysis of the feasibility of implementing an ERP system, taking into account the specific needs and features of the enterprise, market changes and technological progress for optimal selection and successful implementation of such systems. This strategy allows the enterprise to choose the optimal version of the ERP system and successfully implement its.

CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF ECO-HOTELS IN UKRAINE

Halyna Ilnytska-Hykavchuk — Mon, 27 May 2024 00:00:00 +0300

The article reveals the state, problems and prospects of development of ecological hotels in Ukraine. Reduction of negative impact of hotels on the environment is possible thanks to their operation on the basis of sustainable development. The paper reveals the principles of the hotel sector's activity based on the concept of sustainable development. The main hotel certification systems in the world are presented. The Green Key environmental certification programme was found to be the leader in the Ukrainian hotel market, but the number of certified hotels in Ukraine is still small. The main obstacles to the implementation of the greening of the hotel industry are identified. It has been emphasised that the advantages of the implementation of ecological hotels are the reduction of costs due to the saving of resources, the growth of a positive image in society, the activation of the use of locally produced products, the popularisation of local traditions, crafts, products, the use of environmentally friendly food products, detergents, the reduction of environmental pollution, a positive impact on people's health. There are several measures proposed for the greening of hotel activities.

DIGITAL TRANSFORMATIONS FOR ENTERPRISE STAFF SAFETY IN EMERGENCY SITUATIONS

Oleksandr Kubatko, Viacheslav Voronenko, Oleksandra Diadenko — Mon, 27 May 2024 00:00:00 +0300

The article focuses on the role of digital technologies in the management of labour safety of enterprise personnel in emergencies. It is well-founded that digital solutions allow for the accurate analysis of workforce needs, assessment of the labour market, and development of recruitment strategies. In emergencies, the authors emphasise the importance of digital technologies in creating adequate security and emergency response systems. Digital solutions facilitate the study of past events, provide psychological support to personnel, and facilitate cooperation with local civil protection services. The article emphasises that integrating digital technologies in personnel management and labour protection is a strategic investment in the sustainability and success of the enterprise, ensuring efficiency in the most challenging moments and increasing the company's competitiveness in a complex business environment. Ensuring the safety of personnel is a prerequisite for any organisation's sustainable development and success. Organisations that focus on creating a safe and healthy work environment are more competitive and provide stability and trust among various stakeholders. Digital technologies in this context help automate processes and provide new opportunities for improving management and security systems. A balanced and timely approach to implementing digital solutions in personnel management and labour protection can significantly increase the effectiveness and responsiveness of the organisation in emergencies. Therefore, understanding and paying attention to the needs of staff during an emergency increases trust in the team and can be a factor that increases employee engagement during difficult periods. A coordinated and practical approach to personnel management in emergencies is a strategic investment in the sustainability and long-term success of the enterprise. This can positively impact the company's image and attract new talented employees. In general, effective integrated personnel management in emergencies is a strategic investment in the sustainability and long-term success of the enterprise.

DIGITAL TRANSFORMATION OF BUSINESS PROCESSES IN UKRAINE: BEST PRACTICES OF DOMESTIC BUSINESS AND CURRENT CHALLENGES

Mon, 27 May 2024 00:00:00 +0300

This article examines the issues of digital transformation of business processes in the modern Ukrainian economy. It analyzes the best practices used by domestic companies for the effective implementation of digital innovations. Emphasis is placed on strategies and tools that help businesses succeed in the digital age. Analyzing the digital transformation of business processes in Ukraine, emphasis is placed on the importance of adapting to the rapidly changing technological environment to ensure the competitiveness and sustainability of Ukrainian business in the face of global technological trends. The main key technologies for modern digital business transformations have been identified and analyzed. Particular attention is paid to the characteristics of the main stages of digital transformation of business processes. The authors consider key aspects of the implementation of digital initiatives in various sectors of the Ukrainian economy, including finance, media, manufacturing and services. Emphasis is placed on the importance of creating effective digital transformation strategies that take into account the specifics of each industry and the needs of specific business models. Finally, the article highlights the key problems faced by modern domestic business when implementing digital transformations and the possibilities of overcoming them. The role of government bodies and stakeholders in facilitating the digital transformation of business is emphasized, including the creation of an enabling regulatory environment, the development of digital technology infrastructure and the support of innovation initiatives. In general, a comprehensive review and analysis of the topic of digital transformation of business processes in Ukraine is offered, emphasizing the importance of this process for the further development of the Ukrainian economy and business environment.

SUSTAINABLE DEVELOPMENT AS A SOCIO-ECONOMIC MODEL OF WIN-WIN: CONTEXTS OF INDIVIDUAL COUNTRIES AND RECOMMENDATIONS FOR UKRAINE

Maksym Filiak, Volodymy Aredov — Mon, 27 May 2024 00:00:00 +0300

The article thoroughly explores the multifaceted challenges modern societies confront in achieving balanced development, one that harmonizes economic progress with social equity and environmental stewardship. Amidst these challenges, the concept of sustainable development emerges as a pivotal socio-economic paradigm aimed at orchestrating outcomes that benefit all stakeholders, commonly referred to as a "win-win" scenario. The article, using cabinet study and literature review methods, meticulously examines economists' studies on the sustainable development model across diverse socio-economic landscapes of individual nations. It delves into seminal contributions to the field, shedding light on pioneering research that has significantly shaped our understanding of sustainable development principles and practices. As a result, by scrutinizing various community development models such as the "barrel" and the "funnel," the article elucidates the complexities of sustainable development frameworks and synthesizes key insights. It underscores the importance of amalgamating different elements of development to foster resilience and sustainability within communities. Through such analyses, economists deepen our comprehension of the intricate dynamics of community development and underscore the critical role of synthesized development approaches in steering societies towards sustainable trajectories. Furthermore, the article underscores the indispensable role of sustainable development indicators in guiding policy formulation and decision-making processes. By employing robust indicators, policymakers can ensure that development initiatives not only foster economic growth but also uphold social equity and environmental integrity. This holistic approach to development underscores the interconnectedness of economic, social, and environmental dimensions and emphasizes the need for integrated strategies to address complex societal challenges effectively. Moreover, the research elucidates the significance of sustainable development indicators as fundamental components of settlement development markers. By gauging factors such as access to basic services, environmental conservation efforts, and social justice initiatives, these indicators provide invaluable insights into the overall well-being and resilience of communities. In practical dimension, this research represents a comprehensive exploration of sustainable development paradigms, drawing on the insights of leading economists to offer nuanced perspectives and actionable recommendations. By synthesizing research findings and highlighting best practices, the article contributes to advancing the discourse on sustainable development and provides valuable guidance for policymakers and practitioners striving to foster resilient, equitable, and environmentally responsible societies.

MANAGEMENT OF FINANCIAL AND ECONOMIC SECURITY ON THE BASIS OF INDUSTRIAL ENTERPRISES DEVELOPMENT

Iryna Dashko, Lubomir Mykhailichenko — Mon, 27 May 2024 00:00:00 +0300

The essence of the concept of financial and economic security is provided. The financial security is characterized, which includes a number of components, but it is emphasized that almost all concepts are based on the economic security of the enterprise. The essence of financial security according to different scholars is defined. The largest industrial enterprises of Ukraine in 2023 are analyzed and three industrial enterprises are selected for further research. The peculiarities of financial and economic security management on the basis of industrial enterprises development are revealed. The author's own understanding of the concept of "financial security" is formed. It is investigated that the largest revenue from sales in Ukraine is generated by JSC "National Joint Stock Company "Naftogaz of Ukraine", which, despite the war and shelling, has not stopped its activities. It has been studied that the enterprises with the largest sales revenue in Ukraine are those in the electricity sector, for which it is proposed to consider the features of financial and economic security management that can be used for practical implementation in the activities of enterprises. The revenue from the sale of domestic enterprises during the war in Ukraine is studied. The system of managing the financial and economic security of an enterprise is studied, which is a set of measures carried out in the economic, managerial, technical, organizational, regime, preventive and propaganda spheres and influencing the security of production interests and property of an enterprise from the impact of external and internal threats. A comprehensive management system has been developed to minimize financial and economic risks, which should minimize the impact on the enterprise's operations. It is determined that the system of management of financial and economic security of enterprise is a complex of measures of different directions, the purpose of which is to protect its interests from the negative impact of the external environment. The composition of the service of management of financial and economic security of enterprise is researched. The system of organization of financial and economic security is characterized, which includes the following processes: organization and protection of interests of enterprise, representation and support of interests of industrial enterprise at the macro level, effective management of the use of the resource base of enterprise, effective management and security of financing and investment of enterprise, ensuring the security of enterprise property, formation of personnel security of enterprise, protection and counteraction to environmental threats, regulatory and legal support for protection of. The purpose of organizing and building a system of financial and economic security at enterprise is indicated. An assessment of the financial and economic security of an enterprise is provided, which is important, since the existing production potential is a determining factor in stabilizing anti-crisis sustainable development, a guarantor of innovative economic growth and the basis of economic security and independence of the State. The identification of the main risks that affect the financial stability of industrial enterprises is analyzed. Alternative methods to minimize risks for domestic industrial enterprises operating in the context of technology development and development of innovative projects to minimize them are proposed. A methodology for enterprises that can improve the financial condition and achieve success in the market is proposed. Conclusions on the management of financial and economic security of industrial enterprises are drawn.

IMPROVING THE EFFICIENCY OF THE STAFFING SYSTEM OF EXISTING URBAN (PUBLIC) TRANSPORT OF UKRAINE

Denys Zakharov — Mon, 27 May 2024 00:00:00 +0300

The shortage of personnel in all branches of the economy of our country is due to the specifics of the state of war, in which our state did not find itself by its own will. 74% of Ukrainian enterprises, regardless of the form of ownership, experience a shortage of personnel, and there are several explanations for this, which are given in the article. Public transport enterprises should take several strategic steps to overcome (at least partially) the mentioned problem. Therefore, the purpose of writing this article is to formulate transformations regarding staffing and evaluation of the efficiency of urban public transport enterprises in conditions of shortage and outflow of personnel. The results of the analysis of changes in labor productivity allowed us to conclude that it is possible to increase its productivity after carrying out appropriate personnel changes. The article examines how the staffing of urban public transport enterprises affects the efficiency of its work and formulated transformations regarding the staffing of enterprises of the industry and the assessment of the effectiveness of their activities in conditions of shortage and outflow of personnel. To analyze changes in labor productivity at enterprises of the industry, it is proposed to use a three-factor multiplicative model, which is described in this article. A general formula for the analysis of changes in labor productivity at the enterprises of the industry is defined and its more detailed view is also provided. The article provides a list of personnel transformations taking place at public transport utilities of Ukraine due to the existing shortage of personnel and formulates a conclusion regarding the importance of such personnel transformations in the activities of these enterprises. All formulated transformations should affect all enterprises of the industry and should be applied in the work of enterprises already today. The efficiency of the enterprises of the industry and the entire communal economy of cities, which ensures the safety, well-being and comfort of its own residents, depends on the effective system of staffing of the urban public transport of Ukraine.

GRANTS FOR THE CREATION AND DEVELOPMENT OF INDUSTRIAL PARKS IN UKRAINE

Mariana Kobelia-Zvir, Yurii Zvir — Mon, 27 May 2024 00:00:00 +0300

The article examines grant opportunities for the creation and development of industrial parks in Ukraine. It is demonstrated that there are a number of state, regional and international programs for these processes. Based on the results of the study, all grant instruments are divided into grants of internal and external programs. The internal programs include: 1. non-refundable resources from the state in the amount of up to a maximum of 60 million grants for the development of industrial parks and/or the construction of engineering and transport infrastructure (roads, communication lines, heat, gas, water and electricity supply, utilities, etc.) necessary for the creation and operation of industrial parks; 2. grants of the eRobot program in the area of "Grants for processing enterprises" in the amount of up to UAH 8,000,000 are relevant for participants of industrial parks, as according to the current legislation they can engage in processing activities on the territory of parks. 3. regional financing instruments of executive authorities, local governments and regional funds and programs. External instruments include grant instruments of the European Commission's programs. It is emphasized that since the participants of industrial parks can engage in manufacturing, waste processing (except for disposal), biofuel production, and certain types of vehicles on the territory of the parks, the European Commission programs that provide grant funding for such activities are relevant for them. Among them: Horizon Europe, Creative Europe, Erasmus+, Digital Europe Program, EU4Health Program, Environment and Climate Action Program, Single Market Program, Connecting Europe Facility, and Euratom Research and Training Program. The article emphasizes that the European Commission has developed different legal documents, work programs and guidelines for all these programs, but the vast majority of calls have a number of the same conditions for participation for applicants. It is emphasized that the fulfillment of general and special requirements of these programs is the key to success in grant competitions for industrial parks and obtaining substantial grant funding, which in some cases can reach even several million euros. To summarize: within the framework of internal and external programs, there is a wide range of grant opportunities for various industrial parks' entities: from financing activities in the process of creation to raising funds for the development of economic entities of park participants.

STATE AND DEVELOPMENT OF SMALL BUSINESS IN TOURISM OF UKRAINE

Dmytro Vyhovskyy, Oksana Konarivska — Mon, 27 May 2024 00:00:00 +0300

In modern economic conditions, small and medium-sized enterprises play a decisive role in ensuring employment of the population, are an important factor in social stability and economic growth. The article describes the place and role of domestic small business in the general structure of travel agencies, travel operators and enterprises providing other tourist services over the last ten years. Individual entrepreneurs (about 40%) and legal entities (about 60%) operate in the field of tourism in Ukraine. Medium-sized enterprises in tourism make up only 1%, small ones – 99%, the vast majority of them are micro-enterprises. Legislative aspects of the definition of small business in Ukraine and EU countries are analyzed. The classification of enterprises in accordance with the Economic Code and the Law of Ukraine "On Accounting and Financial Reporting in Ukraine" was considered, and certain discrepancies in the definition of criteria were identified. Based on the results of the survey of Ukrainian business owners, three groups of problems and, accordingly, the ways to solve them were identified: the first group is economic problems and obstacles in doing business related to the lack of resources; the second group – obstacles or lack of support from the state; the third problem is the most difficult – military conflicts, occupation and hostilities on the territory of the country. The study of scientific literature and the results of surveys made it possible to generalize the current problems of small business in the field of tourism in Ukraine. The priority directions of creating a business environment in the field of tourism as an improvement of legal support have been determined; strengthening the financial and credit mechanism for the development of small businesses, in particular reducing the tax burden; infrastructural changes; improvement of information support, marketing activities, restoration and creation of new types of tourist products, improvement of national quality standards of tourist services; improvement of human resources; support from local authorities; others. State support of small business in the field of tourism is a component of state policy, which should create and maintain favorable conditions and environment for the expansion of the small business sector.

BASICS OF IMPROVING THE SYSTEM OF STANDARDIZATION AND CERTIFICATION OF PRODUCTS: MECHANISMS OF STATE MANAGEMENT

Nazariy Lapychak — Mon, 27 May 2024 00:00:00 +0300

The purpose of the study is to characterize the fundamentals of improving the system of standardization and certification of products. Improving standardization and certification systems has been proven to be more than just a bureaucratic necessity, but a strategic imperative that stimulates innovation, protects consumers, supports environmental and ethical practices, and promotes fair trade. By ensuring these processes are tailored, transparent and inclusive, industries can better meet the needs of the modern world, creating a competitive but fair market environment that benefits all stakeholders. It has been determined that as consumer awareness and demand for green products grow, standards that prioritize environmental and social criteria can lead to significant positive change. Manufacturers are encouraged to adopt greener practices and consider the wider impact of their products and operations, leading to a more sustainable future. It found that cybersecurity standards and certifications can help manufacturers prioritize product development and give consumers confidence that their devices are protected from digital threats. It has been proven that the process of product standardization and certification is at a fork in the road and requires significant improvements to meet the rapidly changing demands of the world. The purpose of developing standards with prospective requirements is to create a regulatory and technical base for state management of the development and production of domestic products that meets the highest global level. It has been established that standardization determines the basis of not only the present, but also the future development of the economic activity of society and should be carried out in full accordance with scientific and technological progress. Standardization activities are very dynamic; they always correspond to changes occurring in different spheres of society (primarily economic); it must strive to keep up with and even get ahead of them, so that standards contribute to the development of domestic production, and do not hold it back.

FEATURES OF NEUROMARKETING APPLICATION TO INFLUENCE CONSUMER BEHAVIOR

Kateryna Mazur, Andriі Lymanets — Mon, 27 May 2024 00:00:00 +0300

In today's marketing world, where the competition for consumer attention and loyalty is becoming increasingly fierce, neuromarketing is an innovative approach that opens up new opportunities for understanding and influencing consumer behavior. Combining knowledge from neuroscience, psychology, and marketing, neuromarketing offers a unique perspective on how people respond to marketing stimuli. Neuromarketing enables marketers to explore consumers' emotions, motivations, and unconscious thoughts that they may not always be able to verbalize. This knowledge helps you create more effective marketing campaigns that resonate better with your target audience. Neuromarketing helps marketers create advertisements, product packaging, and other marketing materials that evoke strong emotions in consumers. This can lead to better brand recall, increased engagement and purchase incentives. This article explores the features of neuromarketing and its potential to influence consumer behavior, which is important and necessary in today's society, taking into account the trends in the development of the economy, society and the digitalization of the purchase of goods and services, as well as existing economic trends, revealing its potential for revolutionary changes in the field of marketing strategies. The features of the use of neuromarketing to influence consumer behavior are characterized by determining the positive and negative sides of this type of marketing. The negative sides of neuromarketing are characterized, in particular, ethical problems, high cost, error regarding the accuracy of results, abuse, limitations, while the positive sides are the impact on emotions, strengthening of instinctive reactions, detection of unconscious motives, optimization of marketing materials, and increased personalization. Among the negative aspects of neuromarketing, the article deals mostly with ethical issues, in particular, manipulation, invasion of privacy, deception, inaccessibility, overcoming subjectivism, lack of scientific consensus. Overcoming these problems is the main task of this type of marketing on the way to effective promotion of goods and services.

CONCEPTUAL APPROACHES TO THE STRATEGIC MANAGEMENT OF INCOME AND EXPENSES OF AN ENTERPRISE

Elieonora Chernodubova, Vladyslav Lebedenko — Mon, 27 May 2024 00:00:00 +0300

The article studies conceptual provisions of strategic management of income and expenses of an enterprise under conditions of economic uncertainty. It also considers expediency of application of an integrated approach to management of income and expenses of an enterprise under conditions of uncertainty of the market environment. The target subsystem of the concept of enterprise cost and revenue management is analysed on the basis of a set of components: the purpose of enterprise revenue and cost management, tasks and basic principles of its organisation and implementation. The use of the proposed conceptual provisions on the management of income and expenses of enterprises will allow to assess the impact of these indicators on the financial performance of enterprises and identify opportunities for effective ensuring the profitability of enterprises.

ANALYSIS OF THE CURRENT STATE OF INFORMATION SECURITY IN UKRAINE

Valerii Kotliarov — Mon, 27 May 2024 00:00:00 +0300

The article examines the issue of analyzing the current state of information security in Ukraine. It is emphasized that modern realities testify to the effectiveness of mass information attacks, bots and fakes as tools for disorientation, intimidation and manipulation of society. The issue of information security and culture, especially in the conditions of war, becomes a matter of survival of man, society and the state. This concerns not only the interests of the state, but also the rights and freedoms of every individual. The basis of modern information security is data integrity, information availability, confidentiality and reliability of its preservation. As a conclusion, it is said that the analysis of the current state of information security of the state indicates that the provision of this security is based on the activities of the information structures of the state. These structures must ensure the security of information of the state and its subjects in the conditions of globalization and growing threats of international terrorism. Unfortunately, there are a number of negative factors in Ukraine that complicate the creation of such information structures, and one of them is the inconsistency between state authorities in matters of ensuring information security. Modern threats to information security go beyond the borders of our state and have global consequences that encroach not only on the national space, but also on the international order. In order to prevent and counter modern information threats, it is necessary not only to adopt relevant normative legal acts, but also to ensure the functioning of the institutional mechanism for ensuring information security, including educational programs. This involves the systematic activity of state-legal institutions, which must effectively realize national interests in the information sphere. They should be able not only to respond to the spread of information manipulation and false information, but also to anticipate conflicts and shape the information culture of society. In addition, taking into account global threats and challenges, effective countermeasures against information aggression is possible with the participation of international organizations, institutions and the international community.

THE INTERACTION OF THE INFORMATION AND EDUCATIONAL ENVIRONMENT OF THE HIGHER SCHOOL WITH THE TECHNOLOGIES OF PEDAGOGICAL DESIGN

Mykhailo Mos’ondz, Roman Tymoshenko, Hanna Babicheva — Mon, 27 May 2024 00:00:00 +0300

The article examines the issue of the interaction of the information and educational environment of a higher school with the technologies of pedagogical design. It is emphasized that the Complete solution to the task of creating a high-quality information and educational environment involves the formation of a single information system for an educational institution, as well as a network of its divisions through the development of a corporate communication infrastructure. This means the use of modern digital equipment, information and computer technology, and high-quality software with further integration of current information systems into the educational complex. In addition, it is necessary to develop and create a system for managing the development of this system. The use of pedagogical design technologies allows for personalization of learning taking into account the individual needs and capabilities of each student. The learning environment can be customized to give students individual assignments, help them solve problems, and even track their progress in real time. This contributes to the activation of students' independent work and the development of their study skills. As a conclusion, it is said that one of the promising directions for the modernization of education in the conditions of reforms and social challenges is the creation of an informational and educational environment of higher educational institutions. This will contribute to the improvement of material and technical, psychological and pedagogical, didactic and communicative provision of the educational process, as well as contribute to the modernization of teaching aids based on the latest information and communication technologies. The interaction of the information and educational environment of a higher school with pedagogical design technologies is an important element of modern education. This interaction creates unique opportunities for improving learning, developing students and preparing them for life in the modern information society. The development and implementation of innovative pedagogical practices using pedagogical design technologies will be a key factor in ensuring quality and effective education in the future.