BUSINESS TOURISM: A PROSPECTIVE DIRECTION OF TOURIST ACTIVITY

Abstract

The article examines the sphere of business tourism in Ukraine and the world market. The main indicators of the world market of tourist services and the segment of business tourism as one of its most important components were studied, and an analysis of the dynamics of the development of business tourism was carried out on the example of the leading countries of the world. The actual statistical indicators of business tourism of the countries of the world, indicators of accounting of business trips are analyzed. As a result of the study, changes in the ratings of indicators of the functioning of the sphere of business tourism in some countries were revealed. The places of business tourism in the development of the tourist industry of the countries of the world have been determined. The leading exporters and importers of tourist products are named, and the position of Ukraine in certain segments of the business tourism market is determined. The influence of the activation of the business services sector on the regional development of Ukraine is characterized. The key obstacles to the development of the business tourism business in Ukraine are indicated and the main tasks to overcome them are proposed. It was determined that business tourism, as a large part of the tourism industry in the future, is the basis for the image and economic progressiveness of the entire country. The factors that create obstacles for the development of business tourism in Ukraine, the prospects for the development of the national tourism market have been studied. The strengths and weaknesses facing the business tourism industry of Ukraine at the current stage are considered, and recommendations are given for increasing the competitiveness of the national tourism product. The potential for the development of business tourism in certain regions has been determined. Thus, business tourism is a strategic tool of both the foreign and domestic policy of our country as a whole and a key to the success of the development of regions, because all over the territory of our country there is a diverse business. The classification of business tourism by specific directions, the concept of "business tourism" has been improved. The main groups of participants in the field of business tourism are highlighted and the most dynamic segment of the business travel market is highlighted. The distribution of foreign tourists served by tour operators and travel agents in Ukraine is analyzed.