ECONOMIC NATURE AND PRICING MECHANISMS OF INFORMATION PRODUCTS OF ENTERPRISES
Abstract
The article examines the economic nature of information products and the specific features of their pricing in the context of the digital economy. The relevance of the topic stems from the growing role of information resources as a key object of market relations and the need to improve pricing mechanisms amid digital transformation. The purpose of the study is to generalize theoretical approaches and substantiate methodological principles for pricing information products at the enterprise level. The research methodology is based on the application of general scientific methods, including theoretical generalization, system analysis, and comparative analysis, which enabled the identification of the essential characteristics of information products and the determination of the factors influencing their price formation. The results of the study demonstrate that information products, as intangible goods, are characterized by high initial development costs, low marginal reproduction costs, scalability, and dependence on perceived consumer value. It is substantiated that traditional cost-based pricing approaches are insufficient for such products and, therefore, require integration with value-based and market-oriented components. An integrated pricing model is proposed that combines production costs, consumer value, and competitive environment parameters, enabling a more flexible, adaptive pricing mechanism. In addition, modern pricing models used in digital markets, such as subscription- and usage-based approaches, are considered important tools for improving pricing efficiency. The practical significance of the research lies in the possibility of applying the proposed methodological approach and pricing model in the activities of enterprises operating in the digital economy. The obtained results can be used to improve pricing strategies, increase competitiveness, and enhance the efficiency of the commercialization of information products.
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