SUSTAINING COMPETITIVE ADVANTAGE: STRATEGIC DIRECTIONS FOR BUSINESS PROCESSES AFTER REENGINEERING

Pavlo Hrytsenko; Huang Jianchang; Svitlana Lytvynenko

doi:10.32782/mer.2025.107.03

Pavlo Hrytsenko Sumy State University https://orcid.org/0000-0002-3648-4313
Huang Jianchang Sumy State University https://orcid.org/0000-0003-4615-0437
Svitlana Lytvynenko Sumy State University https://orcid.org/0000-0001-5726-4080

DOI: https://doi.org/10.32782/mer.2025.107.03

Keywords: business process, re-engineering, strategy, strategic development, assessment

Abstract

One of the most pressing issues in scientific research regarding the reorganisation of industrial enterprises remains the question of the further development of business processes following re-engineering. The challenge lies in the enterprise’s ability to sustain the radical changes achieved through these processes and to steer them towards stable growth. The functioning of business processes before and after re-engineering differs significantly, as the system operates in a completely new direction with altered functional and output flows. This article further develops a methodological approach to identifying priority strategic directions for the development of business processes during re-engineering changes, which, unlike others, takes into account an expert assessment of the growth of all types of industrial enterprise potential as a result of organisational and economic transformations.

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