RESOURCE EFFICIENCY MANAGEMENT AT THE MICRO LEVEL: RESOURCE CONSERVATION AND CIRCULAR ECONOMY STRATEGIES IN THE BUSINESS PROCESSES OF INDUSTRIAL ENTERPRISES IN UKRAINE

Abstract

The article examines the current problems of forming resource-efficient strategies of industrial enterprises in the conditions of high energy and material intensity of the Ukrainian economy, energy crisis and post-war recovery. It is substantiated that resource conservation is a strategic direction for ensuring competitiveness and sustainable development of business entities. Modern scientific approaches to resource conservation and circular economy are analyzed. The essence of the resource-efficient strategy of an enterprise is determined as a system of long-term goals and priorities of resource-saving activities, subordinated to the general development strategy and focused on obtaining a comprehensive economic, environmental and social effect. The key principles of building a resource-efficient strategy are formulated: environmentalism, compliance, entrepreneurship and sociability, flexibility and alternativeness, and innovation. A list of the main program measures for its implementation is proposed, in particular, conducting a resource audit, modernization of fixed assets, introduction of resource-saving technologies, development of own energy generation based on renewable energy sources, waste disposal and optimization of resource consumption rates. The need to integrate resource-saving management functions into existing organizational structures of the enterprise and the creation of an effective system of economic incentives for personnel is substantiated. It is proved that a resource-efficient strategy at the micro level is becoming one of the key components of the market behavior of industrial enterprises along with the development strategy and improving product quality. The results of the study can be used by the management of industrial enterprises in developing sustainable development strategies, as well as by state bodies in forming a resource-saving policy and "green" post-war recovery of Ukraine in accordance with the National Energy and Climate Plan for the period until 2030.