DYNAMIC DIAGNOSIS OF POTENTIAL OPPORTUNITIES FOR TRADE ENTERPRISE STEADY ECONOMIC DEVELOPMENT

Abstract

The dynamism inherent in today's business environment has to be extrapolated to the methods used for the scientific substantiation of the enterprise management system. This is due to the formation of an approach to the diagnosis of opportunities for steady development through the use of dynamic and static parameters by examining direction of original development basis transforming. As a result is defined five types of transformation directions: synchronous rising, synchronous falling, stagnation, inverse, asynchronous. Proved the importance of the structural changes of local component of survival and stability potential conditions. Proposed and justified a dynamic diagnostic model, which reflects the rate of change of potential states local components and allows us to calculate the coefficient of dynamic stability. According to this coefficient identified three areas of its belonging – positive dynamic stability zone, negative dynamic stability zone, flat-zone of dynamic stability. Developed a matrix of impulse characteristics, which, depending on the correlation of dynamic stability zone and transformation type allows to identify five types of impulses, which are generated based on original development basis, – stimulating impulse, non-stimulating impulse, passive impulse, stabilization impulse, inert impulse.