ECONOMICS FOR ECOLOGY: PERSPECTIVES AND CHALLENGES

Abstract

The paper analyzes the main perspectives and challenges of sustainable development implementing and green economy forming, with special attention being paid to such problems as climate change, pollution, depletion of non-renewable resources, wastes, threat to environmental health. The paper studies economic damages and opportunity costs caused by environmental degradation. It highlights environmental problems caused by trade and social unfairness. The paper also suggests the directions for successful realization of green economy concept among which eco-innovations, environmental services, alternative energy resources, recycling, eco-efficiency increase. The paper tackles corporate environmental responsibility as a strategic intangible asset and a source of competitive advantage.