UNDER THE BELT AND ROAD BACKGROUND OF THE NEW PATH OF SPORTS TOURISM INDUSTRY DEVELOPMENT IN CHINA

Liu Ziming; Tetyana Kharchenko

doi:10.32782/mer.2022.95-96.19

Liu Ziming Sumy National Agrarian University; Henan Institute of Science and Technology, China https://orcid.org/0000-0001-6392-5295
Tetyana Kharchenko Sumy National Agrarian University https://orcid.org/0000-0002-3446-6533

DOI: https://doi.org/10.32782/mer.2022.95-96.19

Keywords: Belt and Road, sports industry, sports tourism, development, New Path

Abstract

At present, the world economy shows a trend of globalization, and the transformation of "Belt and Road" from an initiative to practical action is undoubtedly a substantive response to the unfair phenomenon of globalization. Taking advantage of the cultural origin of the ancient Silk Road, the concept of win-win sharing of "Belt and Road" closely connects China with many countries in Southeast Asia, Africa and Europe, and builds a big platform for the future development of China's economy. Under this pattern, China's sports industry can vigorously develop China's sports industry. In recent years, China's sports tourism industry has been fully developed, China has become a sports country, the development of sports tourism industry has also contributed a lot to the development of the national economy. "Belt and Road" refers to "Silk Road Economic Belt" and "21st Century Maritime Silk Road", which is an important strategy to coordinate internal and external affairs and promote economic opening and development in the new period of our country. Sports tourism economy is an important part of our national economy. Under the background of "Belt and Road" economic strategy, the development of sports tourism industry is also facing more opportunities. Therefore, taking the "Belt and Road" strategy as the background, this paper discusses the related problems of the development of sports tourism industry in China, and puts forward the countermeasures for the sustainable development of sports tourism industry in China.

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