OPTIMISATION OF DIGITAL DISTRIBUTION BUSINESS PROCESSES
Abstract
The methods to increase the revenue of companies in the digital distribution market are determined by the author through consistent monitoring of operating and marketing costs, prudent planning of advertising campaigns, and continuous analysis of current unjustified or excessive expenditures. Furthermore, it is necessary to increase the costs of technological development, the company's technical equipment, and improvements in the distribution channels for digital goods, and to redistribute costs by increasing both operating and marketing costs, as well as technological expenditures. The above findings are based on the author's multi-factor model of digital distribution business processes, and they reflect on the leading companies in the industry. By applying BPMN and the conceptual principle of "pulling" digital goods and services to the market, a model for optimising the digital distribution business processes of an international company is developed.
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