MECHANISM OF FORMATION OF A STAKEHOLDER-ORIENTED MANAGEMENT STRATEGY FOR TOURISM INDUSTRY ENTERPRISES: THEORETICAL, METHODOLOGICAL AND PRACTICAL RECOMMENDATIONS

Oksana Roik; Vasyl Mykhailyshyn

doi:10.32782/mer.2023.102.07

Oksana Roik Lviv Polytechnic National University https://orcid.org/0000-0002-3617-8068
Vasyl Mykhailyshyn Lviv Polytechnic National University https://orcid.org/0009-0004-9935-1755

DOI: https://doi.org/10.32782/mer.2023.102.07

Keywords: tourism industry, management strategy, tourism business entities, stakeholder, economic instability

Abstract

The article presents the theoretical, methodological and applied principles of developing a management strategy focused on the interests of stakeholders for enterprises in the tourism industry. In addition, the paper highlights the unique features of the tourism business in Ukraine in wartime. The main purpose of this study is to lay down the theoretical, methodological and practical foundations for the formation of a stakeholder-oriented management strategy for tourism industry entities. To examine these issues, a number of methodological approaches were used, including a systematic approach, methods of comparative and logical analysis, as well as theoretical models of management of organisational structures and social systems. This research identifies strategic guidelines for the restoration and development of tourism in the post-war period, and explores the challenges faced by tourism firms during the conflict.

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