APPROACHES TO IMPROVING MOTIVATION OF ENVIRONMENTALLY ORIENTED ACTIVITY IN THE CONSUMER SOCIETY

Viktoria Boronos; Inna Tiutiunyk; Zhanna Pronikova

Viktoria Boronos Sumy State University
Inna Tiutiunyk Sumy State University
Zhanna Pronikova Sumy State University

Keywords: internal motivation, environmentalization of economic activity, consumer society, environmentally oriented activity, upbringing, education, science

Abstract

The article reveals the essence of the “consumer society” concept, proposes a definition of this term, and considers the main types of consumption. The interrelation of rational consumption with possible socio-environmental and economic problems is studied. Much attention is paid to the motivation of environmentally oriented activities in the consumer society. The main emphasis is on the activation of a person's internal motivation for environmentally safe activities through the environmentalization of upbringing, education, and science and formation of a new type of personality – a “homo environmental”. The development of such an approach should be supplemented by economic incentives to reduce the anthropogenic burden on the environment.

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