CROSS-CULTURAL MANAGEMENT AND INTERCULTURAL COMMUNICATION: RESPONSE OF GLOBAL MIGRATION

Abstract

The policy of openness in economic and cultural aspects, as well as interactions with foreign partners, necessitates the relevance and importance of studying the cross-cultural specifics of both corporate and governmental activities. New operational conditions require new knowledge, approaches, and skills. To maintain competitive advantages, every enterprise must clearly define its own competency standards, including cross-cultural competencies, and corresponding personnel competency standards. Therefore, the theoretical approach to forming cross-cultural competencies among personnel presented in the material will assist enterprise management functioning in global market segments in shaping their own standards. The issues of methodology and basic concepts of linguistic and cultural studies as a science devoted to the study of the national picture of the world, language consciousness, and the peculiarities of the mental and linguistic complex are considered. In the era of global migration, labor forces in contemporary enterprises have become multicultural and ethnically diverse. The successful operation of companies requires leaders and employees to master the toolkit of cross-cultural management. The theoretical analysis of the concept of "cross-cultural management" encompasses defining it as a science, a type of management, cooperation, competence, and relationship management. In the era of global migration, labor forces in contemporary enterprises have become multicultural and ethnically diverse. Companies with employees from various cultural backgrounds are seen as entities that create opportunities for realizing the potential of all members of society, regardless of their physical, intellectual, cultural, linguistic, national, and other characteristics. The theoretical analysis of the concept of "cross-cultural management" encompasses defining it as a science, a type of management, cooperation, competence, and relationship management. As a result of the conducted theoretical research, it is established that to understand the importance and role of cross-cultural management as a scientific category and practical tool, this issue should be considered in light of the main challenge of modernity - global population migration.